When Walmart and VIZIO WatchFree+ wanted to explore whether an existing retail content initiative could become original streaming programming, they partnered with Umbrella Street to help unlock its potential. Using self-shot footage from lifestyle host Landon Hutchinson, we transformed a series of standalone shopping segments into a cohesive episodic format, developing the show’s structure, openings, teases, transitions, commercial tosses, and end tags to create a true series experience. The project showcases our ability to turn existing content into engaging, audience-ready programming.